Good Books

The brief: Create an online bookstore with a unique point of difference to Amazon. The response: Create a whole new genre of brand: Good Books, the world’s first zero expenditure charity that gave every cent away. Driven by a series of multi award-winning works of pure genius brought to life with the love and support of the world’s powerhouses of animation and sound – with not a cent changing hands. This once pioneering idea has now been repeated across multiple brands worldwide.

Strategy / Creative / Production /
Comms / CX / E-Commerce /
Social / Philanthropy