AWF

The brief: Define the AWF brand. The response: A deep dive into the world of AWF revealed its critical role in supplying a steady stream of workers to industry whenever they faced gaps, to ensure New Zealand companies could continue to deliver. The deeply charismatic Kiwis at the heart of the brand became the authentic talent in the campaign, describing its promise perfectly: Keeping NZ working.

Research / Strategy /
Creative / Production /
Social / Culture